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SM's art director talks about Sulli leaving f(x) + restrictions in the idol market

By alim17   3 days ago   73,888   669   143
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SM Entertainment's art director, Min Hee Jun, revealed a behind-the-scenes story regarding group f(x) after the departure of member Sulli.


On November 30, Min Hee Jun appeared as a lecturer at the '4th Contents Insight' that opened at the Nuri Dream Square in Sangam-dong.  There, Min talked about f(x)'s fourth album, '4 Walls,' that was released last year.


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She stated, "After Sulli's departure, the group was reformatted to four members, and it was so hard creating its image.  A visual member left, and we had to cover that up.  f(x)'s fourth album, '4 Walls,' was prepared with a visual member missing. I was in trouble. I also had the homework of making the group seem sturdy as a whole more than [concerning myself with] the visual.


"I mulled over what I could do to make the promotions seem fun.  Nowadays, it's like some formula to release teasers before the comeback, but it felt overdone.  That's why I prepared an event that seemed to take place at some secret location.  Our nation's idols have special characteristics about them.  You cannot ignore [the things that make them special]; [and therefore] there are so many restrictions to doing something creative in Korea's idol market."


Sounds like she feels restricted by the things expected from her when promoting idols because they have such set images and characteristics. What do you make of this?

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Tags:

  1. f(x)
  2. Sulli
  3. sm entertainment
  4. min hee jun


IAMMACHO 2 days ago

officially announce disbandment of f(x)

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youcangoeatshit IAMMACHO 2 days ago

Disbandment? f(x) is doing fine and amazing without Sulli lol

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queenbetchreturn 2 days ago

f(x) is over.. lbr

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may1889 2 days ago

ok. i dont think she's meant sulli is the only pretty member. i think she personally likes fx and have fun creating fx's album concepts, hence we always find fx so different and unqiue. and to see a member gone, kinds mean the image that she had for sulli is gone. so it seems imperfect to her, because she thought of an unique image for each member and when they come to together it will appear even prettier and amazing.

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