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On August 11, Busan's Ministry of Tourism relayed, "Lee Joon, who's ventured boldly into the international market, will play a pivotal role in spreading the word about Busan in Korea as well as overseas. We plan to use Lee Joon's clean image to actively attract foreign tourists."
Lee Joon also added, "I love Busan, which hosts the 'Busan International Film Festival', the 'One Asia Festival', the 'Fireworks Festival', and beautiful oceans and beaches. I'll spread Busan's attractive qualities all over the world."
Lee Joon seems like the perfect model for the seaside city!