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Jewelry brand 'J.Estina' makes final public statement regarding dispute with Song Hye Kyo

By elliefilet   Thursday, April 28, 2016   54,589   5,401   4
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Jewelry brand J.Estina has made its final public statement regarding the dispute involving 'Descendants of the Sun' actress Song Hye Kyo.

SEE ALSO: Lee Jung Hyun says she was aware of co-star Song Joong Ki's relationship prior to public announcement



On April 28, J.Estina released its final statement on the matter, which said, "The company has a lot of influence on the economy and Hallyu content, and we respect all the productions, actors, and businesses that work for those goals. Though we have little influence, we'll do our best for the progress of Hallyu."

The brand added, "We will no longer dispute our former brand model Song Hye Kyo's claims of image infringement in the media. We apologize for causing worry. We will promptly exchange sides with the other party and resolve this."

Just a few hours beforehand, J.Estina had revealed the contract they had with the 'Descendants of the Sun' drama, which allowed for the use of images and media from the series for advertisement. However, 'Descendants of the Sun' has spoken up against the jewelry brand, stating, "In the case that the brand decides to use images and video clips of the actress outside of the drama, they should request permission from the actress." 

What are your thoughts on the issue?
  1. Song Hye Kyo
  2. descendants of the sun
  3. j.estina


krlek Thursday, April 28, 2016

Just apologise, pay the fines and case closed.

NoahL Thursday, April 28, 2016

Damage done. They should keep quiet and go into the court. Its a straight case.

RimmieMeli Thursday, April 28, 2016

lol they gave up cuz they know they are wrong

nolza Thursday, April 28, 2016

Does that statement not contradict itself? "We have a lot of influence on hallyu bla bla blah...Though hwe do bot have an influence..." What?

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