SM Entertainment collaborates with 'Emart' to produce 'K-Foods'!

SM Entertainment will be collaborating with Korean wholesale corporation 'Emart' to bring us 'K-Foods'!

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SM Entertainment's food sales branch 'SUM market' has currently completed 14 unique products in the special collaboration with 'Emart'. On March 3, the 14 completed 'SUM x Emart' collaboration products will hit 140 'Emart' locations in Korea. 

The first line of these creative new products include 'TVXQ Truffle Chocolates', 'Super Junior Habanero Ramen', 'TVXQ, Super Junior, and Girls' Generation Popcorn', 'EXO Sparkling Water', and more!

A representative of 'Emart' revealed that the collaboration aims to produce up to 40 different, unique products by the end of the year, and is also in the process of considering overseas marketing. 

What a creative new way to promote our K-pop stars!