Lee Kwang Soo is most definitely living up to his name as 'Asia's Prince', as he's been chosen as the new promotional model for messaging app LINE Malaysia!

On April 14, King Kong Entertainment said, "Lee Kwang Soo, who has been receiving love from outside of the country and is known as 'Hallyu's Hot Wind' has been cast at the model for the global mobile messaging app LINE Malaysia."

LINE Malaysia said that they will start accelerating its marketing after casting Lee Kwang Soo as their main model. They're planning to launch a mileage points program with lifestyle brands including Starbucks, Chatime and GS Caltex.

The promotional manager for LINE Malaysia said, "Through actor Lee Kwang Soo, who receives a lot of love even in Malaysia, we're able to offer and introduce the mileage program which gives special benefits to our users, and we are very happy about that."

Lee Kwang Soo said, "I'm happy that I'm able to meet Malaysian fans through LINE Malaysia. I hope that a lot of users will be able to happily benefit from the upcoming LINE Malaysia mileage program."

SEE ALSO: Lee Kwang Soo returns to SBS entertainment program for the first time in two years

If there are any Malaysian fans reading this, hurry and download the app to support Lee Kwang Soo!