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SM Entertainment to edit out controversial images in Red Velvet's 'Happiness' MV

August 1, 2014 @ 9:58 am
by elliefilet
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SM Entertainment has announced that controversial images in Red Velvet's music video for their debut track "Happiness" will be edited out.

SEE ALSO: SM's new group Red Velvet introduce themselves with debut MV for 'Happiness' + S.M.ROOKIES' reaction video

 

Shortly after the release of the MV, Japanese media reported that there were images referencing the bombing of Hiroshima and Nagasaki as well as the tragedy of the 9/11 attacks as seen in the screencaps below. SM Entertainment responded to the reports, explaining, "After questioning the director, we found that he simply used a collage source for the images, and there was no intention behind it."

The rep added, "As SM wasn't able to catch it before, we will remove the material that caused the misunderstanding as soon as possible. We will make sure not to let this kind of thing happen in the future."

Watch Red Velvet's "Happiness" MV here if you missed it.









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gdgdbbybby
· Posted August 6, 2014 @ 2:05 pm

Great.. a scandal on their debut video.

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jezabels95
· Posted August 5, 2014 @ 8:18 am

ridiculous and overrected....the whole 'racist' thing...

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ohjeez
· Posted August 4, 2014 @ 6:34 pm

This is so awkward. I feel bad for the girls...

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laila28
· Posted August 4, 2014 @ 6:41 am

When the video was released, all I see was "the SM is insensitive blah blah" "they should edit this out blah blah", now that those controversial parts were edited out people are still nagging and saying that "what's the point of editing out when the damage has been done" Seriously guys? you should have not ask them to edit it out when you're still going to nag with the same thing. aigooo. I don't know anymore -___-

cookie15
· Posted August 28, 2014 @ 10:46 am
we didn't ask them to edit it out SM just did we didn't care if thy edited out already because the damage was done no one should play around with horrible tragic days were too many innocent lives were lost.. people thought we were over reacting but that's probably just because they have never once been though a whole nation crisis where everyone thought the world world will end. Im seriously not being dramatic and especially since the president of the US was in Florida in the town I lived in u could only imagen how frantic everybody was thinking a plane with terrorists was going to fall from the sky and kill the people you love. being 10 at that time and watching people on TV jump from the buildings because they rather die like that and not get burned alive was just nothing to be traumatized forever and be extremely angry with a pathetic music video that portrays a scene where the whole country broke with awe
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laila28
· Posted August 30, 2014 @ 9:07 pm
@cookie15 we? surely there are people who didn't want an edited version but there is definitely a lot of people requesting SM to do it, Its all over twitter and youtube,,
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cookie15
· Posted August 31, 2014 @ 11:22 pm
@laila28 we? yes as in we the people of the United States! but did u not read my comment? and u still question while there were "some" people who did want it changed
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laila28
· Posted September 1, 2014 @ 12:44 am
@cookie15 i have read your comment, you didn't say who are the "we" you're referring to, mind to tell you that there are a lot of people watched the video around Asia etc. not just in US. I said that there are still people who requested the video to be changed and I'm not just referring to you guys in that part. And to prove that there are people who wanted the MV to be changed, please read the article where netizens found out that there are clips in the mv about the incidents that happened in Japan and your hometown (its in allkpop) or just read the previous comments here as the comments in the old music video cannot be viewed because the old one is already not available.
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cookie15
· Posted September 1, 2014 @ 4:18 pm
@laila28 which article? and its okay I don't care about that but I just want you to be informed in why people probably wanted it to be changed.. it was seriously a terrible time and you wouldn't a nationwide tragedy that happened in your country displayed like that either right?
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laila28
· Posted September 2, 2014 @ 9:36 am
@cookie15 Its fine haha! I was my point actually, people wanted it to be changed. But when it was changed, they just nagged which is really contradicting to what they have said.. and oh! I forgot what article it is actually but it can be found here or at some site not sure about the exact link but it is 'netizenbuzz' or something like that.. but if you can't browse for that article or the site.. just read the oldest comments here..
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suju2428
· Posted August 3, 2014 @ 9:03 pm

how can't they notice that it's offensive?! SM is trying to make news again.. as always..

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loleboee1
· Posted August 3, 2014 @ 5:37 pm

Bad editing and bad publicity for the group already. On to the next. 

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ramjetranch
· Posted August 3, 2014 @ 9:15 am

Thanks to A.KOR, SM will get off the hook for this.

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PhanPhan08
· Posted August 3, 2014 @ 7:50 am

This must be the worst apology ever. If they really cared about offending people it would have been taken down already, but they want the publicity either way...

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Vanessa_Wolfe
· Posted August 3, 2014 @ 4:06 am
Didn't notice yeah right, removing them now won't fix anything. You've already offended viewers, what's the point now.
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jeesungwiyomi
· Posted August 3, 2014 @ 3:24 am

LOL you know for you to talk so much you sure don't make a lot of sense, i'd rather have one typo over being plain dumb and incomprehensible! GOODDAY PEASANT LOL -XOXO

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dongbangshinki5
· Posted August 2, 2014 @ 10:43 pm

The director edited in buildings on fire, and had one of the girls hold a plane right above like it was about to crash into it. And sm is telling us that it wasn't intentional...bullshit. SM/director that made this mv is fucked up. It would be the same thing if you got a boat, and bunch of people drowning like the sewol tragedy. You just DON'T use that kind of stuff anywhere, and especially not in a mv. The irony that the song is called happiness. SM keeps dropping to a new low, and they are really fucking up this new girl group with all their sloppy work. I feel bad for the girls, bc none of this is their fault. But there are still gonna get the backlash. Shame on you SM shame on you.

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yenhanguyen
· Posted August 2, 2014 @ 10:32 pm
ok yeah that IS kind of offensive but dont hate the girls for it! THEY DIDNT MAKE THE MUSIC VIDEO SM DID
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krimmy
· Posted August 2, 2014 @ 10:13 pm

Why would you do this? I didn't know people actually found this stuff funny enough to do. So petty!

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rari
· Posted August 2, 2014 @ 7:37 pm

I'm sorry, what? How could you not know and realize you were using offensive material?

 Is the director blind and couldn't clearly see that those were images depicting 9/11? Where do you get 'stock images' of 9/11? What collage source uses them? 

Google 'building stock images' and you'll get a thousand and one results before ever getting to a picture of 9/11, if you ever get to one.

Can he not read either? Those newspapers, ALL of them, reference the Hiroshima bombing. I know for a fact a Korean adult would be able to recognize 'JAPS', 'HIROSHIMA', and 'ATOMIC BOMB'. And again, what stock image site would provide such a thing? 

I'm not blaming the girls at all, I'm just wondering what is going through SM's head right now. I don't buy that nobody had anybody idea what they were doing at all.  

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jollyroger009
· Posted August 2, 2014 @ 3:24 pm

Whatever angst this has caused leave these innocent girls out of it. This is yet another blunder by the SM management dumbasses and they alone are responsible. 

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smygjypcube
· Posted August 2, 2014 @ 2:56 pm

korea wont be able to hide their distaste for NON-Koreans much longer. i guarantee that. they're racist. i know korean-americans who even said it. you can hate on me all you want, but its the truth. why do you think nobody has passed auditions? why do you think chad future had to BUY his way into the kpop scene? yeah.

they wont be able to continue the hallyu scene with all this distaste and racism. i guarantee itll stop, and korea/kpop will not move any farther than asia. they were bridging into america but they will not if they cannot accept our way. tons of american kpop fans have already accepted korea's ways for the most part.

korea does not change. it never will. atleast in OUR lifetimes.

k_kid
· Posted August 2, 2014 @ 9:33 pm
honestly, you can't say that EVERY single Korean in Korea is a racist.. unless you've met and encountered all 50 million in the population in South Korea and proved that all or the majority of Koreans are racists then your comment would is invalid.. just because you had Korean-Americans "approve" of Koreans being racist or had a few encounters with racist Koreans or seen Koreans being racist online, still doesn't mean every Korean or the majority of Koreans are racist.. im Korean-American and i don't think that every single Korean or the majority are racist.. i've encountered A LOT of racist Koreans, no doubt.. but i've also encountered tons of nice Koreans who were accepting to other cultures.. what you're saying in your comment is like saying since the negatives image of Blacks are all "known" to the world to be thieves, murderers, gangbangers, etc.. that EVERY single Black person or the majority of them fit that stereotype.. or all Latinos are illegal immigrants.. or all Asians are good at math.. or all Asians have small penises.. or all Asians are short.. or all Jews are greedy.. etc etc etc.. there's always going to be good and bad in every ethnicity group.. there's no such thing as one group of ethnicity being more open or nicer or whatever.. Japan is "known" for being one of the more xenophobic countries in the world and yet no one says anything about them.. in 2009, they even offered to pay foreigners $2000-3,000 to leave Japan and go back to their country of origin.. but does that mean ALL or the MAJORITY of Japanese people are racist? hell no, it doesnt.. just because you and a lot of other people agree with you and encountered racist Koreans on the street, online, etc.. doesn't mean all or the majority of Koreans are racist.
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k_kid
· Posted August 2, 2014 @ 9:38 pm
honestly, you can't say that EVERY single Korean in Korea is a racist.. unless you've met and encountered all 50 million in the population in South Korea and proved that all or the majority of Koreans are racists then your comment would is invalid.. just because you had Korean-Americans "approve" of Koreans being racist or had a few encounters with racist Koreans or seen Koreans being racist online, still doesn't mean every Korean or the majority of Koreans are racist.. im Korean-American and i don't think that every single Korean or the majority are racist.. i've encountered A LOT of racist Koreans, no doubt.. but i've also encountered tons of nice Koreans who were accepting to other cultures.. what you're saying in your comment is like saying since the negatives image of Blacks are all "known" to the world to be thieves, murderers, gangbangers, etc.. that EVERY single Black person or the majority of them fit that stereotype.. or all Latinos are illegal immigrants.. or all Asians are good at math.. or all Asians have small penises.. or all Asians are short.. or all Jews are greedy.. etc etc etc.. there's always going to be good and bad in every ethnicity group.. there's no such thing as one group of ethnicity being more open or nicer or whatever.. Japan is "known" for being one of the more xenophobic countries in the world and yet no one says anything about them.. in 2009, they even offered to pay foreigners $2000-3,000 to leave Japan and go back to their country of origin.. but does that mean ALL or the MAJORITY of Japanese people are racist? hell no, it doesnt.. just because you and a lot of other people agree with you and encountered racist Koreans on the street, online, etc.. doesn't mean all or the majority of Koreans are racist.
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smygjypcube
· Posted August 3, 2014 @ 1:33 am
of course a korean would say that. have you experienced what i have? have you experienced what yoon mi rae and lee michelle have? nope. a korean would be completely oblivious to the racism that koreans put out towards non-asians. @k-kid
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k_kid
· Posted August 24, 2014 @ 8:01 pm
@smygjypcube i live in LA... do you know what i've experienced? i live in an area and went to a school that's about 75% Latino and blacks with a few asians around... do you know how much crap the few Koreans around the area my age had to go through in school and on the streets? with all the latinos and blacks ganging up on you and trying to push you around just because you're Korean? but even though i went through elementary, middle school, and high school like this, i still never looked at latinos and blacks and said they're ALL racist, because i know all of them arent... that's like saying all white people HAS to be racist, right? i mean they're known for picking on every single race that isnt white, right? KKK, white supremacy, skinheads, etc etc.. but you dont put that into perspective.. you talk like you've only been bullied by Koreans your entire life and EVERY other people of different ethnicity groups have been helpful and nice to you.. everyone has encountered some sort of racism in their lives.. if you live in a white neighborhood and you're asian, black, or latino, you're going to get bullied.. so is right for him/her to assume every single white person is racist and say "you know dont we asians/blacks/latinos have experienced due to white racists? is that a good thing to say? you gotta understand Yoon Mi Rae and Lee Michelle lives in Korea, the mainland of Koreans.. if every single Koreans hated them or people of mixed blood there, do you really think they can accomplished they've accomplished now? i've stayed in Brazil, Mexico, El Salvador, France, Russia, and Germany for 6 months at a time and i've always encountered racism in each country.. but im not going to hate on them because of a few racist people i've encountered.. and yes Koreans are well aware of other dumbass racist Koreans and us normal Koreans dont like them and dont understand their motives just as much as you do.. just as every other ethnicity groups are aware of other racist people in their group... and one other thing i dont understand is, since you've been bullied and hated on by Koreans and seem to hate Koreans so much.. i dont understand why you're registered to an AllKpop (All KOREAN pop) site and i would think that there is a very high chance you would most likely watch K-dramas, listen to kpop, and watch k-variety shows.. you should probably be registered to a anti-korean site or forum (which i wouldn't be surprised if you were)..
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knutgardon
· Posted August 2, 2014 @ 2:27 pm

This video is pure gold in regard to delusional minds.

https://www.youtube.com/watch?feature=player_embedded&v=qn0YICx5kPU

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yooseunghotaejae
· Posted August 2, 2014 @ 10:50 am

Ugh, ok, if the mv had the ferry accident in there I think it wouldn't puss off as much international fans. Tell me it's too soon? Walk into America and joke about 9/11 you'd get your ass kicked. Not saying the mv is making laughs at these events, just add some korea unfortunate events. NOTHING against THE GIRLS THOUGH THEY DIDN'T THE EDIT Mv

applefrapple1234
· Posted August 3, 2014 @ 3:49 am
Lol 9/11 isn't that serious anymore. I'm american and i joke about it and no one even gives a fuck lol
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yooseunghotaejae
· Posted August 3, 2014 @ 10:28 am
@applefrapple1234 if your American, it's depends on who it is. I've seen people get jumped for joking about. It's still sensitive to some people.
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cookie15
· Posted August 28, 2014 @ 10:53 am
@applefrapple1234 bullshit people still get offended and if it isn't that serious anymore then why are people who are offended like me with this video? and how can you joke around with thousands of innocent people losing their life just by going to work? idk about u but u were probably not even born when it happened and if u were, then u seriously need some fuckin help for thinking people being practically murdered is funny
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shimajul
· Posted August 2, 2014 @ 10:26 am

i thought they will be more sensitive bout this matter, i guess if its only related with korea misfortune from the past not other countries

still amaze with that one piece thingies ... :P

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pabopabopabo
· Posted August 2, 2014 @ 10:23 am

Wait...what the fuck?! For SM this is really sloppy and disrespectful on whoever editted this! Like really 9/11 and stuff about Japan...smh