CNBLUE's Yonghwa�was chosen as the first foreign endorsement model for the Chinese branch of cosmetics brand 'Shu Uemura'!

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Dressed in pink to match the product and the spring season, the idol certainly left fans wanting to go swap out their makeup and skincare for that of 'Shu Uemura's.�

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The brand's rep stated, "Yonghwa's fresh and romantic image matches with 'Shu Uemura's pure and clear image so we chose him as our endorsement model."

Fans in Korea can also catch Yonghwa and his fellow CNBLUE members when they kick off the their concert series '2014�CNBLUE�LIVE�-�Can't Stop' in Seoul on April 19-20, Busan on the April 26, and Daegu on May 24.