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PD Kim Yong Kwon stated, "Since the top singers are gathering together for the year-end ceremony, we wanted to do something meaningful. The singers will sing one song together and create a music video. All proceeds from the music and music videos will be donated through SBS's charity channel."
The participating singers include Lee Seung Chul, Kim Jo Han, Park Jin Young, Tiger JK, Yoon Mirae, Lee Hyori, Sung Si Kyung, Super Junior, Brown Eyed Girls, K. Will, Sunmi, Big Bang, KARA, Girls' Generation, SHINee, 2PM, IU, After School, 2NE1, 4Minute, f(x), B2ST, CN Blue, ZE:A, INFINITE, miss A, Teen Top, Girl's Day, A Pink, B1A4, Ailee, EXO, B.A.P and more.