It seems the nation can't get enough of Lee Seung Gi who was ranked as the #1 most wanted endorsement model for the third consecutive year.

According to the Korea Commercial Value Institute on the 31st, Lee Seung Gi's likability was ranked #1 with 90.73% MRP, beating out rising actor Kim Soo Hyun who trailed behind in 2nd place with 72.40% MRP.

Runners up included Psy, Kim Tae Hee, Kim Yuna, Won Bin, Gong Yoo, and IU. There were also more male celebrities than female celebrities celebrities in the top 10 for this past year.

Source + image: Newsen via Nate