To commemorate the "2010 Korea Eats Korean Beef" event on November 1st, the current Korean beef ambassador Lee Hyori held an autograph-signing event at Seoul's Jamshil Olympic Stadium. November 1st has been designated as the "Korean Beef Eating Day", in order to allow consumers to become more familiar with Korean beef, a proud symbol of Korea's food culture. Various discount markets have vouched their participation, and many events have been planned in regions all across South Korea to celebrate the tasty meat. [gallery] Source: TV Daily Photos: Sports Korea