On July 14, Onew unveiled the music video teaser for his title track "ANIMALS" through his official YouTube channel.
In the teaser, Onew presses an emergency stop button in a subway train, casting moonlight over the scene as people begin to transform into animals one by one. The teaser ends with the transformed passengers smiling as they get off at the final station, heightening anticipation for the full video.
Onew’s second full-length album, 'PERCENT', reflects his emotional journey. Comprising 11 tracks that flow between emptiness and fulfillment, the album explores a variety of rhythms and sentiments. Onew personally took part in the production of the album, infusing it with his distinct musical identity.
Coinciding with the release, Onew will also kick off his 2025 world tour, 'ONEW THE LIVE: PERCENT (%)', which will span 16 cities around the world. Starting in Seoul on August 2–3, the tour will take him to cities including Hong Kong, Bangkok, Tokyo, Mexico City, Paris, and London, connecting with his global fanbase, affectionately called 'Jjinggu'.
'PERCENT' will be released on July 15 at 6 p.m. KST on major streaming platforms. On the same day, a pop-up store titled 'ONEW 2ND ALBUM "PERCENT" POP-UP STORE' will open on the first floor of the Shinsegae Gangnam branch in Seoul, offering fans a unique space for connection and celebration.