Singer IU will be collaborating with Pepsi on a special 2022 project.
On December 20, Pepsi took to their official YouTube channel and released an introduction video titled "Pepsi X IU", hinting at their upcoming '2022 Pepsi Project'. In the released video, a highlight of IU's refreshing charms were displayed, immediately drawing attention. The upcoming '2022 Pepsi Project', with IU, raised anticipation with its encouraging message of hope.
Previously, Pepsi released the collaboration track "Summer Taste" with Rain, MONSTA X, Brave Girls, and ATEEZ, gathering excitement from K-pop fans all over the world. Following the positive response that "Summer Taste" received, many look forward to Pepsi's new collaboration with IU.
The upcoming '2022 Pepsi Project' with IU plan to unveil various contents very soon.