Gong Cha has officially renewed its global brand ambassador contract with Stray Kids’ Felix, extending a partnership that has delivered strong results both in Korea and overseas.
Announced on January 29, Gong Cha stated that since appointing Felix as a global ambassador, the brand has seen clear positive changes across key indicators, including brand awareness and consumer favorability. The company emphasized that Felix’s global influence and sincere affection for Gong Cha played a major role in strengthening communication with both domestic and international consumers.
Felix-led campaigns quickly gained viral traction among global fans, while product performance also showed notable success. The “Taro Jewelry Signature Milk Tea” series, inspired by Felix’s favorite drink, continues to sell at an impressive rate of six cups per minute, highlighting the impact of the collaboration.
With the renewed contract, Felix will participate in developing a new signature menu and headline the “Chocolate & Strawberry” campaign. Gong Cha also plans to release “2026 Felix Limited Edition Goods” during the Valentine’s season.
Calling Felix a “perfect partner,” Gong Cha expressed excitement to continue building global synergy with the Stray Kids member in 2026.
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