Fifth-generation “hot rookie” ifeye is firmly establishing its presence both in Korea and overseas as a model for a global beauty brand’s mask products.
On December 15th KST, ifeye visited the Dr.Jart+ mask product pop-up space at Chicor Gangnam Station, where they are currently active as brand models, to film new content. The members explored the pop-up venue and posed across various zones, enjoying the space in a relaxed atmosphere and showcasing a more approachable charm distinct from their onstage personas.
That day, ifeye also took part in the lucky draw event held at the venue. In contrast to the powerful performances they are known for on stage, the group drew attention with their calm expressions and natural gestures, revealing a different side of their appeal in an everyday setting.
Alongside their activities as mask product models, ifeye’s musical achievements have also been gaining recognition. On the 10th (local time), the prestigious UK music magazine NME released its list of The 25 Best K-pop Songs of 2025. ifeye ranked third with “r u ok?”, the title track from their second mini album, earning spotlight from global music fans.
Previously, ifeye became a hot topic after being selected as a Dr.G mask product model less than a month after their debut. Since then, they have rapidly expanded their presence through fashion magazine pictorials, music show appearances, and performances at various festivals. With consecutive releases such as “NERDY” and “r u ok?”, the group has received praise for both their performance skills and ability to embody diverse concepts, demonstrating steady growth.
In particular, their wide-ranging activities across music, fashion, and beauty naturally position ifeye as a “next-generation K-pop beauty icon.” Securing visibility in both the advertising market and global music media, ifeye is now preparing for their next comeback, signaling another leap forward. Attention is focused on what new milestones their exceptional early trajectory will lead to next.
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