Gfriend's Sowon launches her own skincare brand 'Neovea'

GFriend's Sowon announced the launch of her very own skincare brand, 'Neovea'. 

The idol wrote via her Instagram, 

"Hello, this is Sowon.

I have some news today that I have been preparing for a while.

For over a year now, I've been studying and contemplating while developing a skincare brand, 'Neovea'. 

I prepared everything from start to finish with sincerity, and so I hope that I can give you a good experience.

Please look forward to many new sides of me with 'Neovea'. 

I assure you that I will also continue to be diligent and sincere in all the work I have done and will not give up on anything.

I hope you will send me your support.

Please look forward to November 17.

Thank you."

'Neovea', which combines 'Neo (New)' and 'Vea (Beautiful)', focuses on beauty at its most basic level. The brand is officially set to launch on November 17. Sowon took part in developing the brand in both planning and invention. More information on its products can be found here.

SEE ALSO: One year since Wheesung’s passing: Remembering the late R&B singer