The highly anticipated new ENA seller survival program, 'Super Seller: Incentive Game,' will premiere on November 14 at 10:30 PM. The show is unique because there are no judges and survival is determined solely by sales performance.
The first episode will feature the initial meeting of 40 competing sellers, kicking off a high-stakes sales war. Industry veterans will make their presence felt, including C’s Sim Sra, known as the “Home Shopping Queen” with over 30 trillion KRW (approx. 23 billion USD) in cumulative sales, Seo Kyung Hwan, a mobile live commerce star who generated 11.1 billion KRW (approx. 8.5 million USD) in just one hour, and 28-year veteran host Lee Chang Woo. Their arrival prompted a rare scene where all participants stood to greet them, highlighting the overwhelming presence of the veterans.
Newcomers are not to be underestimated. One of the most talked-about participants before the show, Kim Ji Yoon, better known as BLACKPINK’s Jisoo’s older sister, attracted attention simply by appearing. Fellow sellers quickly targeted her as a rival, saying things like, “We need to take her down” and “If we are going to compete, we need to band together.”
Adding even more intensity to the competition, top-tier influencers joined the fray. Among them are mega YouTuber Horseking with 1.71 million subscribers, engineering-background influencer Kim Ddol-ddol, top fashion YouTuber KKANG STYLIST, and Jihanni, known for her resemblance to idol Jang Wonyoung. Their participation promises a fierce sales showdown.
Once all 40 sellers had made their entrance, the first-round mission was immediately revealed. Even veteran Sim Sra, with over 8,000 live broadcast experiences, reportedly remarked that it was a “merciless, blood-and-tears war,” signaling the extreme challenges ahead.
'Super Seller: Incentive Game' airs on November 14 at 10:30 PM.
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