On September 17th, Samsung C&T Fashion Group’s casual brand 8seconds has officially announced Liz, a member of IVE, as its new brand model. The collaboration begins with the launch of the Minju Kim x 8seconds collection, introducing a diverse range of women’s fashion styles for the Fall/Winter 2025 season.
The Minju Kim x 8seconds line, first unveiled through content featuring Liz, draws inspiration from a blooming rose garden. Combining Minju Kim’s signature fairytale-like romantic aesthetic with 8seconds’ contemporary casual sensibility, the collection offers everyday wear that brings a sense of uniqueness to daily life.
Key items include cropped jackets, balloon skirts, floral tulle dresses, graphic T-shirts, embroidered cardigans, and ruffled blouses. Signature design elements such as embroidery, wavy pleats, and sheer fabrics further highlight the collection’s distinctive style.
With a strong fan base among Generation Z worldwide, Liz is expected to enhance 8seconds’ brand value and expand its consumer reach among customers in their 20s and 30s. Throughout the FW season, 8seconds will continue to present a variety of trend-driven styles in collaboration with Liz.
The Liz x Minju Kim x 8seconds campaign and products are available at major 8seconds retail stores, the online shopping platform SSF Shop, as well as the brand’s official Instagram and YouTube channels.
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