Earlier this week, Korea’s leading coffee franchise Compose Coffee unveiled its latest collaboration with their exclusive model, Kim Taehyung (V of BTS), through the launch of the “V COMPOSED” drinks menu.
The limited-edition lineup features three refreshing creations, Dolce Serenade, Lychee Allegro, and Yuja Staccato, each crafted to perfectly complement the vibrant energy of the summer season.
After the announcement, Compose Coffee revealed a new set of striking campaign photos of Taehyung that is now being displayed across their 3,000 stores. Dressed simply in a tank top with minimal styling, his effortless charisma shone through.
Fans were captivated by his flawless features, piercing gaze, and seductive allure, which elevated the campaign’s elegance and impact.
The unexpected pairing of luxury-style photos with an affordable coffee brand swiftly went viral, dominating conversations across social media.
On a trending post on theQoo, which drew nearly 300 comments, netizens shared their admiration, writing:
"Wow, who would think this is a coffee commercial? It's so classy."
"It's more like a jewelry or beauty commercial than coffee."
"Why is he so handsome?"
"He made this coffee look so luxurious."
"I hope you appear in a lot of TV commercials. I want to see your handsome face a lot."
"Crazy, his face is doing all the work."
"So Compose is a luxury brand? I like V so much."
"Every time I go to Compose and see his face, I seriously get happier."
"It just looks like a fashion pictorial."
"He really expressed it so well and classily. Please act soon."
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