Rookie K-pop boy group ARrC (Andy, Choi Han, Doha, Hyunmin, Jibeen, Kkien, Rioto) has successfully wrapped up promotions for their 3rd mini album ‘HOPE’, marking a career high across multiple platforms and territories.
Since the album’s release on July 16 KST, ARrC has been actively promoting through music shows, radio appearances, and web content, holding mini fan meetings at each broadcast taping to connect closely with fans.
A standout moment came when Jibeen launched a co-hosted series with his real-life brother, Disuki, a popular Brazilian creator, titled ‘Fala JIBEEN e Disuki!’. Meanwhile, Kkien was appointed ambassador for skincare brand Klairs and represented the group at a major product launch event in Vietnam. Just before their comeback, the group appeared on top-rated Indonesian variety shows, proving their growing popularity across Southeast Asia.
According to Google Trends, ARrC saw explosive search growth in Brazil, Indonesia, and Vietnam, pointing to their rapidly expanding global fandom.
The ‘HOPE’ album served as a creative melting pot of diverse content and collaborations. Their music show performances showcased a dynamic blend of eastern-inspired aesthetics, vibrant styling, and the viral ‘Ddabong Dance’, choreographed by renowned crews ChillLit and KkanByung Crew. In addition to powerful live stages, ARrC captivated fans with one-take live sessions (Pharmacy Room Live), animated collaborations with IP brand Karafuru, and their #awesomechallenge joined by artists like Super Junior, STAYC, and BTOB’s Minhyuk.
Adding prestige, 'Sweet Home' webtoon creator Hwang Young Chan contributed to the album’s artwork. ARrC also launched global online pop-up stores with top K-beauty names JOLSE and Photism, with multi-country rollouts in Korea, Japan, the U.S., Vietnam, Indonesia, and France.
Over the past 28 days, ARrC’s official YouTube surpassed 15 million views, and their subscriber count quadrupled, with similarly sharp increases across all official platforms. First-week album sales also doubled compared to previous records.
The group was highlighted by Billboard Korea as “K-Pop Rookie of the Month” for July, and was featured by Billboard’s local editions in the U.S., Brazil, Japan, Vietnam, and more—solidifying their status as rising stars with international appeal.
ARrC continues to push boundaries with bold musical experimentation and immersive content, expanding both their artistic range and fanbase. With promotions for ‘HOPE’ now complete, the group is gearing up for offline fan events and media promotions in Indonesia and Vietnam, further fueling their global ascent.
SEE ALSO: ARrC unveils music video teaser for title track "awesome" from 3rd mini album 'HOPE'
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