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This actor surpassed Lee Byung Hyun and Lee Jung Jae, topping the brand reputation ranking despite being a rookie

AKP STAFF
Posted by Sophie-Ha 9 hours ago 20,066

Despite his relatively short career, one actor has risen to the top of the brand reputation rankings, surpassing industry heavyweights like Lee Byung Hun and Lee Jung Jae

That actor is Choo Young Woo. With a steady stream of appearances in various productions, he has rapidly grown in popularity and is emerging as a next-generation star with both mass appeal and buzzworthiness.

On July 22, the Korea Corporate Reputation Research Institute released the results of its July 2025 actor brand reputation analysis. The institute analyzed 145,034,155 pieces of brand big data for 100 actors appearing in dramas, films, and OTT content from June 22 to July 22. The data was measured based on consumer engagement, media coverage, communication, and community interest, then quantified through its brand reputation algorithm.

The brand reputation analysis includes four key indices: participation, media, communication, and community. With the growth of the OTT market expanding actors’ platforms, the analysis now covers not only film and TV media but also web-content actors.


According to the July 2025 results, Choo Young Woo ranked No.1 in actor brand reputation, followed by Lee Jung Jae at No.2 and Lee Byung Hun at No.3. Other top-ranking actors included Park Bo Gum, Jo Yu Ri, Park Bo Young, Jo Yi Hyun, Lee Jong Suk, Im Si Wan, Park Gyu Young, Go Youn Jung, Kim So Hyun, Park Joo Hyun, Seol In Ah, Kang Ha Neul, Lee Joon Hyuk, Gong Yoo, Ryu Kyung Soo, Jinyoung, Namgoong Min, Son Suk Ku, Shim Eun Kyung, Park Sung Hoon, Go Min Si, So Ji Sub, Jeon Yeo Been, Cha Kang Yoon, Won Mi Kyung, Lee Sun Bin, and Jung Hae In.

Brand reputation scores are derived from analyzing brand big data using algorithms that evaluate consumer behavior based on participation, communication, media presence, community engagement, and social value, with weighted scoring applied.


Choo Young Woo, born in 1999, made his debut in 2021 as the lead in the web drama 'You Make Me Dance.' Since then, he has appeared in a variety of works such as 'The Tale of Lady Ok' and 'The Trauma Code: Heroes on Call,' gradually building name recognition among the public. In particular, his role as an elite fellow in the trauma team in 'The Trauma Code,' working alongside the lead character Baek Kang Hyuk to rebuild the team, solidified his presence as a key actor to watch. 

He recently appeared on the Netflix series 'Mercy for None' and 'Head Over Heels,' and made another memorable impression playing two contrasting characters, soldifying his position as one of the rising actors in the industry.

SEE ALSO: Nam Woohyun and Ha Sung Woon speak up on live vocals: “K-pop idols should go all live—even with voice cracks”

  1. Choo Young Woo
  2. Lee Byung Hun
  3. Lee Jung Jae
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