KISS OF LIFE is once again stirring a buzz online.
On June 9, the rising girl group made their comeback with their 4th mini-album '224' and released the music video for the track "Lips Hips Kiss," which is an R&B and Hip-Hop inspired sound.
The track, featuring a "nose kiss" moment between members and a "bra strap" move in the choreography, instantly became the talk online. Korean netizens gathered in popular communities, including TheQoo, where reactions have been swift and divided.
KISS OF LIFE's "Lips Hips Kiss"
Korean Netizens' Reactions
While some Korean netizens praise the song as good, some question whether the choreography is too much. Many criticized that the "bra strap" choreography should be revised. They commented:
“They got a good reaction with 'Igloo,' and now they’ve thrown it all away again.....”
“Bra strap choreography lol”
“The song is good.”
“This is... interesting.”
“The bra strap move is way more off-putting than the nose one .”
“Why the bra strap...”
“I really liked their debut album, but their direction has changed too much now.”
“It’s getting worse with each comeback. 'Igloo' was the only good one.”
“Just take out the strap move....... Please bring back the Sticky/Igloo vibe.”
“The straps are gonna get all stretched out..”
“I feel like AfreecaTV streamers are going to love copying this.”
“I liked their debut concept, but they’re getting further and further away from my taste..”
“This group is too in-your-face now... If it’s part of their concept, then okay, but it’s getting more excessive and uncomfortable.”
“If they had grabbed their collar instead, it would've looked cool. But grabbing the bra or camisole strap like that just makes you go ‘Huh?’”
“Choreographer???”
“Wish they’d revise the choreography... It’s too much...”
SEE ALSO: KISS OF LIFE drops R&B-inspired ‘Lips Hips Kiss’ MV
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