In the visually rich world of K-pop, where most music videos typically run between 3 and 5 minutes, some transcend that format, running over 10 minutes, transforming into mini-films with rich narratives and elaborate production. These MVs challenge the boundaries between music and film, offering fans not just a track to listen to but a world to immerse themselves in.

Here are some of the K-pop music videos that exceed 10 minutes, turning songs into stories and visuals into unforgettable experiences.

Every End of the Day [IU]

IU’s “Every End of the Day” isn't just a music video, it's a documentary-like short film. With a total runtime of 26:55 minutes, this is the longest-running K-pop music video in history.

Lovey-Dovey [T-ara]

T-ara is known for their long music videos, and their ambitious storytelling reaches new heights with “Lovey-Dovey,” which is 20:32 minutes long.

Eternally [TXT]

TXT's “Eternally” is a surreal, psychological dive into alternate realities and shared trauma. This 19:31-minute-long MV is a puzzle box of emotions and metaphors.

Before U Go (Drama Ver.) [TVXQ]

TVXQ delivers a classic noir drama in the 16:02-minute-long drama version of “Before U Go.” Featuring action and betrayal, the video pairs TVXQ’s powerful vocals with a heart-aching storyline.

DAY BY DAY [T-ara]

Set in a dystopian future, “DAY BY DAY” tells the story of rebellion and lost love. It’s a 15:58-minute MV filled with cinematic visuals, sword battles, and dramatic plot twists.

Cry Cry [T-ara]

A gunslinging tale of betrayal and vengeance, the “Cry Cry” music video is packed with shootouts, emotional breakdowns, and character complexities, clocking in at 15:49 minutes.

Sexy Love (Drama ver.) [T-ara]

Serving as a continuation of “DAY BY DAY,” T-ara’s “Sexy Love” concludes the dramatic storyline. With androids, lab escapes, and emotional reckoning, the video has a 14:55-minute runtime.

Magic Island [TXT]

TXT’s 13:34-minute-long music video for “Magic Island” is haunting and symbolic, blurring the boundary between dream and nightmare.

Roly Poly [T-ara]

Nostalgic and funky, the “Roly Poly” music video takes viewers on a retro ride through disco-era Seoul, featuring a heartwarming story with a runtime of 12:33 minutes.

Dance with God [CRAXY]

CRAXY’s 10:35-minute-long music video for “Dance with God” is bold in both sound and visual style, which tells a high-stakes tale of rebellion and power.

Timeless [SG WANNABE]

Starring actors Kim Yun-jin and Kim Nam-jin, “Timeless” is a heartbreaking love story filled with drama and tragedy that gives a mini movie experience within its 10:06-minute runtime.

SKYDIVE [B.A.P]

Last but not least, B.A.P’s 10:05-minute-long full-action music video “SKYDIVE,” featuring gun fights, betrayal, loyalty, and revenge, is one of K-pop’s most stylish crime sagas.

These long-form music videos with epic storytelling prove that sometimes, 3 to 5 minutes just isn't enough.

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