A new campaign featuring actor Kim Woo Bin was released on May 2 through the official YouTube channel of Dolphiners Films.

The advertisement presents a fresh perspective on what it means to be a "Truly cool man." 

Rather than portraying typical cool traits such as being good at surfing, parking with precision, knowing fine wine, or being sweet enough to offer a ride home, the campaign flips the narrative. It humorously suggests that the truly cool man is someone who builds and sails HD Hyundai ships.

Through his narration, Kim Woo Bin delivers the campaign's powerful message: "From being a barren land for shipbuilding, South Korea has become the world’s leading shipbuilding powerhouse thanks to HD Hyundai. That remarkable journey now sails toward the future. The possibilities we’ve seen at sea are limitless, and HD Hyundai will continue to journey with remarkable people toward a greater future."

The campaign was produced by Dolphiners Films.

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