Jean Paul Gaultier, the iconic house behind Madonna’s infamous 1990s cone bra, named BLACKPINK's JENNIE its new muse, and with that, the haute couture house presented the pre-fall 2025 collection starring the global K-Pop superstar.

Created by the Parisian house's design studio, the pre-fall collection features corsetry, tailoring, and trompe-l'oeil motifs (Artistic techniques that attempt to deceive the eye by playing with perspective and other optical effects), all characteristic of the house. The looks were created around the four elements: water, fire, earth, and air.

The house of Gaultier stated that Jennie "appears like a modern showgirl, commanding the stage of this visual universe. Her presence, at once grounded and ethereal, brings a new dimension to each look, flirting with instinctive strength and authenticity."

On this occasion, Jennie once again proved to be an overwhelming sales force, as minutes after the collection launched, it was reported that the Jean Paul Gaultier denim look worn by the rapper was sold out in sizes XXS, XS, XL, and XXL on the website.

With top-tier fashion houses now vying for her presence, Jennie continues to solidify her position not only as a music icon but as a true global fashion powerhouse.