SEVENTEEN's The8 is appointed as Louis Vuitton's new brand ambassador

SEVENTEEN's The8 (Xu Minghao) has now been officially named as the newest Louis Vuitton brand ambassador. 

On April 19, luxury brand Louis Vuitton officially revealed The8's ambassadorship as part of their new art exhibition 'Painting From Nature.' In the official announcement video, The8 walks among several abstract yellow paintings while showcasing his fashionable appearance.

The8 previously had multiple interactions with the brand Louis Vuitton, including his work on the music production for their recent 2025 Fall/Winter Men's Fashion Show.

With The8's prestigious position as Louis Vuitton ambassador, fans are celebrating the idol's new accomplishment. The8 now joins several other prominent K-pop idol Louis Vuitton ambassadors, including BLACKPINK's Lisa, BTS' J-Hope, Stray Kids' Felix, NewJeans' Hyein, RIIZE, and LE SSERAFIM.

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