BLACKPINK's Rosé dominated individual K-Pop idol brand value rankings for the second consecutive month with the lasting popularity of her hit single "APT." feat. Bruno Mars.
From November 28 through December 28 KST, the Korea Brand Reputation Research Institute analyzed the brand activity of 1,730 individual K-Pop idols in areas including consumer participation, media activity, communication, and community activity, using big data.
After topping the list in November with an overwhelming 19,872,121 brand points, Rosé was once again the #1 K-Pop idol in terms of brand value for December, earning 18,825,475 points this time around.
Big Bang member and solo artist G-Dragon followed in second place with 6,115,841 points, while aespa's Karina took up third place with 5,998,096 points.
The top 30 individual K-Pop idols in terms of brand value rankings for the month of December are: BLACKPINK's Rosé, Big Bang's G-Dragon, aespa's Karina, IVE's Wonyoung, BTS's Jin, ASTRO's Cha Eun Woo, BTS's Jungkook, BTS's Jimin, BLACKPINK's Jennie, IVE's Yujin, TWICE's Nayeon, Red Velvet's Irene, aespa's Winter, Seventeen's Hoshi, Red Velvet's Joy, BLACKPINK's Jisoo, Seventeen's Wonwoo, BLACKPINK's Lisa, The Boyz's Juyeon, BTS's RM, Kang Daniel, Seventeen's Jun, aespa's Giselle, Seventeen's Mingyu, Seventeen's Jeonghan, BTS's V, EXO's Baekhyun, aespa's Ningning, Big Bang's Taeyang, and IVE's Liz.
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