Actor Byun Woo Seok maintains his stellar brand power by ranking #1 in the overall star brand value rankings for June, with a score of 9,301,304. He overtakes Lim Young Woong, who ranked first for April and May.
Singer Lim Young Woong comes in second with a score of 7,475,945, demonstrating his consistent star power and influence in Korea. With a score of 6,493,226, the globally-influential idol group BTS rises the ranks and comes in third, with the military discharge of Jin and release of various members’ solo songs.
Brand value rankings combine the scores of brands in areas such as consumer participation, media activity, communication, and community activity and allow businesses to evaluate consumers' views, interests, preferences, and responses using big data.
In descending order, the top 30 stars in terms of brand value for the month of June were Byun Woo Seok, Lim Young Woong, BTS, SEVENTEEN, IVE, Kim Soo Hyun, ILLIT, Yoo Jae Suk, Ryu Hyun Jin, TWICE, IU, aespa, Kim Yeon Koung, Cha Eun Woo, Baek Jong Won, BLACKPINK, Lee Chan Won, Chun Woo Hee, Young Tak, Lee Hyori, Kim Hye Yoon, LE SSERAFIM, Red Velvet, Girls’ Generation, BIBI, Kim Ha Seong, Kim Jong Kook, Son Heung Min, Lee Byung Hun, and Park Bo Gum.
SEE ALSO: BTS exemption debate reignites amid military service fairness concerns
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