Actress Go Yoon Jung will replace Han So Hee as the new advertising model for NH Bank.

On April 7, NH Bank (Nonghyub Bank) terminated its three-year contract with Han So Hee and selected actress Go Yoon Jung as the new face for their campaigns, citing her radiant and refined image.

Reports revealed that Han So Hee, entangled in dating controversies, opted not to renew her contract for financial sector advertisements, mutually agreeing to let it expire.

Speculations arose within the industry linking Han So Hee's decision not to renew with rumors surrounding her relationship with actor Ryu Joon Yeol. However, Han So Hee's agency, 9ato Entertainment, clarified to Sports Kyunghyang, stating, "We had already agreed not to renew the contract at the end of last year."

Additionally, Han So Hee concluded her endorsement deal with Lotte Chilsung Beverage's 'Chum Churum' soju early last month.

NH Bank is set to introduce print advertisements featuring Go Yoon Jung starting this week, with plans for subsequent promotions across various platforms including TV, YouTube, and social media.

In other news, Go Yoon Jung gained recognition through her roles in films like 'The Hunt' and the Disney+ series 'Moving.' She recently wrapped up filming for the tvN drama 'Wise Resident Life' and is gearing up for its broadcast.