'Queen of Tears' actor Kim Ji Won is reportedly replacing Han So Hee as the brand model for 'Chum Churum' soju.

As previously reported, Han So Hee's contract for the brand 'Chum Churum' concluded in early March and was not renewed amidst her relationship controversy with Ryu Joon Yeol. Many speculated her contract was not renewed because of the rumors her relationship with Ryu Joon Yeol overlapped with his relationship with Hyeri, which all parties denied, as most soju brand models are contracted for many years.

On March 26, reports revealed Kim Ji Won has been chosen as the new model for 'Chum Churum', but the brand's parent company Lotte denied the reports. Lotte stated, "We are exploring possibilities for 'Chum Churum's model. However, we cannot confirm anything at this time."

Stay tuned for updates.