UGG hints at a new global campaign featuring Newjeans Hanni

The luxury streetwear brand, UGG, is hinting at a potential collaboration with Newjeans' Hanni for their upcoming global campaign, aptly named 'Golden Glow Sandal,' via a post on their Instagram page, accompanied by the intriguing caption @ofbecomingus. This partnership is already creating a buzz in the fashion world, promising to blend UGG's hallmark quality with Hanni's unique style.

Ahead of the campaign's official announcement, Hanni's stunning pictorials for UGG have been making waves, prominently displayed on billboards across Los Angeles, California. The billboards can also be seen in New York city. These previews offer a tantalizing glimpse of what's to come, showcasing the synergy between UGG's luxurious footwear and Hanni's dynamic presence, setting the stage for a campaign that's bound to captivate audiences worldwide.

Since Hanni is currently in LA to attend the 2024 Billboard Women in Music event, she took some photos in front of the advertisement billboards.