Following their long-awaited debut, the hot-rising rookie group ZEROBASEONE (ZB1) is already setting all-time records.

On July 10 KST, 'Boys Planet 999' project group made their highly-anticipated debut with their first mini-album 'Youth In The Shade' featuring "In Bloom" as the album's title track.

After the group's debut album surpassed 1.08 million pre-order copies, ZEROBASEONE is immediately breaking records left and right, as 'Youth In The Shade' wrapped up its first-day sales on Hanteo with 1,240,700 copies sold, a new all-time record for a debut album in K-pop history.  

The record was previously set by X1's 'QUANTUM LEAP,' which had around 500,000 first-day album sales on the platform.

In addition, the album has become the fifth highest-selling album in first-day sales in 2023, just behind the albums of Seventeen, Stray Kids, TXT, and aespa.

Congratulations to ZEROBASEONE!