On the opening day of Five Guys, a renowned American burger franchise in Gangnam, Seoul, huge lines formed, encircling the building. Remarkably, several individuals had eagerly camped out overnight, aiming to be among the first to experience the mouth-watering burger.

Despite inclement weather, with the monsoon rain persisting, the opening day event attracted over 700 people in the early morning alone.

With over 1,800 establishments worldwide, Five Guys has established itself as a beloved American hamburger brand. The price range for a burger, fries, and a beverage falls between 20,000 and 30,000 KRW (15.39~23.09 USD).

During the morning's grand opening ceremony, notable figures such as Kim Dong Seon, the third son of Hanwha Group—the company responsible for introducing the brand to South Korea—executives from the US headquarters, and Philip Goldberg, the U.S. Ambassador to Korea graced the event and delivered congratulatory remarks.

Whenever a prominent foreign hamburger franchise opens in Korea, it invariably sparks fierce competition within the market, often resulting in tremendous success.

In-N-Out Burger, another famous member of America's top burger chains, opened a temporary store last month and attracted a substantial number of patrons. 

Industry insiders anticipate that In-N-Out Burger will soon officially enter the market in South Korea. Likewise, Shake Shack caused a sensation when its first store opened in Korea in 2016.