On June 8, BTS uploaded the video titled 'BTS 'ARMY forever BTS forever 10' project' where all seven members sat down together to discuss the memorable gifts to give to their fandom, ARMY.

On this day, BTS decided to do various advertisements in different locations to celebrate with ARMYs all around Korea. The seven members chose the different places where the advertisements would be displayed. During the FESTA period, the special ad will be displayed on buses, on television, and even on the HYBE company building facade.

While sharing ideas on the content of the advertisement, RM made a remarkable proposal. He shared, "How about writing on the HYBE building in the Gungseo (Royalty Calligraphy style) font 'Serve ARMY with all our heart'? Just those words." J-Hope was impressed and agreed, saying, "You have such good ideas!"

After seeing this special clip, fans and netizens alike were impressed with RM's idea and were deeply touched by his sincere heart thinking about his fans. Fans responded by saying, "HYBE, serve BTS well," "HYBE did you hear? Serve BTS with all your heart," and "Do you understand HYBE?" 

Netizens commented, "He is definitely the leader for BTS," "BTS treats ARMYs so well, it's just HYBE that doesn't," "HYBE needs to inscribe those words in their heart: treat BTS well," "This message is to HYBE," "This is such a good idea," "RM is the best leader, HYBE needs to listen to him," "Kim Nam Joon needs to build a nation," and "RM for president."