March 14, 2023, marked a special day for Treasure Makers as they celebrated the 23rd birthday of Treasure's beloved leader, Park Jihoon. Although this day is also celebrated as White Day in South Korea, the day is significant for fans of TREASURE all around the world, who flood social media with heartfelt messages and wishes for the talented artist.

Born in Busan, South Korea, in 2000, Jihoon debuted with TREASURE in 2020 after competing on the survival show “YG Treasure Box” in 2018. As soon as the clock struck midnight in Korea, fans took to social media to express their love for Jihoon, using hashtags like #Shining314JihoonDay and #HBD_JIHOON. Some fans even organized "fan events" in cafes in South Korea and abroad to celebrate his special day.

Members of TREASURE joined in the celebrations by sharing photos and videos featuring Jihoon, along with special messages, through their official social media handles. Jihoon himself prepared a photo exhibition event at YG Entertainment’s café “The SameE” from March 14-16, where fans queued from early in the morning to attend.

The exhibition showcased pictures that Jihoon had prepared with the help of fellow member Asahi, and fans were also able to leave messages for him in a guest book.

“A 3-minute TREASURE” video was made available on the group’s official YouTube channel on March 14, showcasing how Jihoon prepared the photographs with fellow members Asahi and Junkyu. Despite his busy schedule, Jihoon was able to prepare the photo exhibition, leaving fans impressed and grateful for his dedication.

Park Jihoon ended his birthday with a note on Weverse stating,

“Hello, everyone. It’s me. First of all, thank you so much to all TREASURE MAKERs who congratulated me on my birthday. It’s already my third birthday with everyone. Have I been doing well for the past three years? I want to spend my future birthdays with you. Also, I think I was able to receive many birthday greetings because you always make me feel special. Thank you for making me feel loved every day, and thank you so much for being with me on my birthday today too.”

As TREASURE continues to captivate audiences with their music and performances, fans will undoubtedly continue to show their love and support for Jihoon and his fellow members in the years to come. March 14, 2023, will remain a special day for Jihoon and his fans, who celebrate the talented artist's birthday with love, joy, and gratitude.