K-Pop boy group brand value rankings for February of 2023

Which K-Pop boy groups demonstrated the highest brand value in the past month, based on big data analysis?

From January 11 through February 11, the Korea Brand Reputation Index analyzed big data of K-Pop boy groups in terms of brand value, including in areas such as consumer evaluation, media activity, communication, social activity, etc. 

The #1 spot went to BTS for February of 2023 with a total of 7,030,932 points, taking an overwhelming lead over their fellow K-Pop boy groups. Seventeen took up the #2 spot with 4,382,675 points, while NCT grabbed the #3 spot with 3,827,415 points.

Here are the top 30 K-Pop boy groups in terms of brand value, according to the Korea Brand Reputation Index: BTS, Seventeen, NCT, EXO, Big Bang, TOMORROW x TOGETHER, Super Junior, The Boyz, MONSTA X, SHINee, Stray Kids, ASTRO, BTOB, ENHYPEN, TREASURE, WINNER, INFINITE, VIXX, ONF, Pentagon, ATEEZ, SF9, Highlight, Wanna One, VERIVERY, 2PM, TVXQ, CRAVITY, GOT7, and Block B.