DAY6 have revealed a new collection for the brand they are currently serving as ambassadors for.
The newly unveiled collection commemorates the 60th anniversary of the line, featuring design elements inspired by Seoul.
Standout details include side stripes influenced by the flowing waves of the Han River, as well as “Seoul” lettering in both Korean and English on the shoelace tips and footbed. Hidden Seoul-themed phrases and a double hang flag featuring the Taegeukgi further elevate the design with thoughtful touches.
Set against the backdrop of Seoul, DAY6 showcase a more relaxed yet refined atmosphere in the pictorial.
Styled in casual looks, the members effortlessly highlight an urban sensibility, blending their signature laid-back charm with a polished aesthetic to create a positive synergy.
To celebrate the launch of the Seoul collection, a pop-up event will be held at Daelim Warehouse Gallery in Seongsu from March 30 to April 12. The event will feature a lucky draw for signed posters and an immersive space reflecting DAY6’s unique mood, offering a special experience where the brand, My Day (DAY6’s fandom), and the public can connect.
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