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In effort to boost the image of 'Ghana Chocolate' to a 'Premium' dessert, 'Lotte' brings on Jun Ji Hyun as brand's new model

AKP STAFF
Posted by Susan-Han Tuesday, December 27, 2022

'Lotte Confectionary' has brought on board actress Jun Ji Hyun as the newest endorsement model for its signature 'Ghana Chocolate'. 

According to 'Lotte', 'Ghana Chocolate' will be adopting a new, 'Premium' image and slogan in 2023 in an effort to upgrade its status to a 'Premium' dessert. 

Originally released in 1975, 'Ghana Chocolate' is most popular among female consumers in their twenties and thirties. With its 'Premium' upgrade in 2023, the confection aims to appeal to a broader range of consumers. 

Meanwhile, earlier in the spring, 'Lotte Confectionary' launched its pop-up store 'Ghana Chocolate House' in Seongsu-dong, inviting consumers to experience the new and upgraded image of 'Ghana Chocolate'.

  1. Jun Ji Hyun
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Jeneral_Kanina
Jeneral_Kanina1,792 pts Tuesday, December 27, 2022 4
Tuesday, December 27, 2022

So they are spending money to pay Jun Ji Hyun to blind people eyes to the truth when they can actually use the money to help?

A UNION SOLUTION TO CHILD LABOR IN GHANA COCOA: NEW VIDEO
https://www.solidaritycenter.o...

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srideout91
srideout915,342 pts Tuesday, December 27, 2022 3
Tuesday, December 27, 2022

Ghana chocolate is very infamous for using child labor. For her to even promote that is disgusting. If you are celebrity you should really look into what you are promoting..

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