BTS, Stray Kids, & Seventeen top K-Pop boy group brand value rankings for November

BTS, Stray Kids, and Seventeen have topped this month's brand value rankings for K-Pop boy groups. 

Brand value rankings analyze patterns of brand interactions between brands and consumers online through the tracking of big data. Brand value data allows K-Pop companies to calculate positive or negative brand impressions, media interest, consumer interest, as well as frequencies of interaction.

In order to determine K-Pop boy groups' brand value rankings for November, the Korea Institute of Corporate Reputation analyzed big data of currently promoting boy groups in areas including consumer participation, media activity, communication, community activity, etc. Based on the Institute's analysis, the #1 K-Pop boy group in terms of brand value for this month was BTS, earning a total of 7,925,988 points. 

Stray Kids followed behind in second place with 2,893,592 points, while Seventeen took up the third place spot with 2,229,913 points, and EXO came in fourth place with 1,888,710 points. 

Here are the top 30 K-Pop boy groups in terms of brand value rankings for November, in order: BTS, Stray Kids, Seventeen, EXO, The Boyz, INFINITE, OMEGA X, TREASURE, MONSTA X, ATEEZ, BTOB, Highlight, WINNER, TOMORROW x TOGETHER, Wanna One, NCT, ENHYPEN, SHINee, Big Bang, ASTRO, Super Junior, ONEUS, SF9, 2PM, TVXQ, Pentagon, VIXX, Shinhwa, ONF, and Block B.