78

35

News

YG PLUS selects "virtual humans" Sae Na and Ayan as models for their new project campaign

AKP STAFF
Posted by Sophie-Ha Tuesday, October 4, 2022

YG PLUS will be launching a new project with "virtual humans."

YG PLUS stated, "The New Value Proposition project (hereinafter referred to as the NVP Project) will be officially launched on December 1. The NVP Project's artists, Sae Na and Ayan, will provide special content to the people all around the world and allow them to experience something new."

YG Entertainment
acquired YG Plus in November 2014. YG PLUS produces, distributes, and leads global trends and content such as music, merchandise, and advertisements based on the IP (intellectual property rights) of its artists.


In an age when IP has risen to great importance, YG PLUS has become a content hub providing various content. YG PLUS's NVP Project will propose new and fun content with the theme "Whoever Belong With," meaning anyone can enjoy and participate in the content through their campaign with virtual humans Sae Na and Ayan as their models.

A project official explained, "There have been a lot of interests in artists Sae Na and Ayan even before the launch of NVP Project. The two artists will continue to communicate with fans through various content such as participation in events, becoming brand ambassadors, and appearing in dramas and entertainment shows other than participating in this campaign." The official added, "We plan to create a synergy through various collaborations so please give us a lot of interest and support."

Meanwhile, YG PLUS's new project, NVP Project, will be unveiled on December 1.

  1. misc.
15 17,204 Share 69% Upvoted
 
seafiant
seafiant10,543 pts Tuesday, October 4, 2022 2
Tuesday, October 4, 2022

They call it virtual humans but lets be frank.

The bodies are real, but they've replaced the faces with photoshop.

Imagine being the poor model who is told "we love your body, but we dont want your face."

12 (+14 / -2)
Share

2 more replies

 
Pisces97
Pisces9710,493 pts Tuesday, October 4, 2022 0
Tuesday, October 4, 2022

This is creepy lol

7 (+8 / -1)
Share

SHOW ALL COMMENTS

allkpop in your Inbox

THE TOP 10 STORIES DELIVERED DAILY
Nam Bo Ra
Apink, Eunji
Lee Sang Min
Baek Ji Young, Jung Suk Won
I-DLE
misc.
Kim Ok Bin, Ryu Soo Young
Brian, Hwanhee, Jang Shin Young, Kim Gu Ra, Yoo Se Yoon
Kim Hye Soo
Nam Bo Ra
Apink, Eunji
BTS, V
Nam Bo Ra
TWICE, Jihyo
Kim Sae Ron, Kim Soo Hyun
New Message

SEND