It has become essential for K-pop idols to have a clean background and also show that they are kind in nature. 

This is more important now than in the past since K-pop idols are scrutinized more than ever. Various K-pop idols have been let go from their group or forced to retire from the entertainment industry due to past bullying controversies or scandals over their attitude.

Recently, K-netizens gathered in an online community to speak about the attitudes of the artists from one popular music label - Big Hit Music. Big Hit Music is a subsidiary of HYBE and is a label that houses BTS and TXT.

One netizen started the discussion in a popular online community by writing, "Don't you think Big Hit's idols have this overall humbleness about them? BTS and TXT are ambitious but they are more than just humble. I feel that they sometimes aren't aware of the position they are in. They are humble but at times, I feel that they aren't aware of how amazing they are and they are underestimating their success."

Other K-netizens joined the discussion and commented, "It's because the senior idols are pure, their junior idols are pure too," "I think they are all fundamentally kind. They're not acting kind just for business but they are just nice," "Both groups don't really have big controversies. Even the staff members and producers like them. They also have proper action even off-camera. Jungkook still bows 90 degrees to staff members," "They worked with everyone, and everyone had nothing but good things to say about BTS," "Even the relationship within the group is similar too, they all respect their older members and they never cross the line with one another," "BTS is humble but they do have this superstar vibe that they can't hide," and "Not HYBE, just Big Hit Music, lol."