Korean star brand value rankings for the month of October have been revealed.
From September 30 through October 30, the Korea Institute of Corporate Reputation analyzed big data of stars in fields ranging from singers, to actors, actresses, athletes, TV personalities, and more. Star brand values analyze elements including star to consumer relationships, positive or negative reactions, media interest, etc.
For the month of September, K-Pop boy group BTS took up first place with 9,921,620 brand points total. Second place went to K-Pop girl group BLACKPINK with 6,565,540 points, while third place went to soccer player Son Heung Min with 6,992,036 points. Singers IU and Lim Young Woong took up fourth and fifth places, respectively.
The top 30 Korean stars in terms of brand value rankings for September are, in order: BTS, BLACKPINK, Son Heung Min, IU, Lim Young Woong, Kim Min Jae, Girls' Generation, Kim Yuna, NewJeans, Yoo Jae Suk, TWICE, IVE, EXO, Kang Daniel, NCT, Red Velvet, Park Eun Bin, Seventeen, Lee Chan Won, Young Tak, Gong Yoo, Baek Jong Won, Taeyeon, (G)I-DLE, Kim Ho Joong, Lee Jung Jae, Kim Hye Soo, Cha Eun Woo, Lee Hyo Ri, YoonA, Oh My Girl, Lee Seung Gi, Lee Sang Min, LE SSERAFIM, Ryu Hyun Jin, MAMAMOO, Lee Byung Hun, Lee Jung Hyun, Jung Woo Sung, The Boyz, aespa, Kim Jong Kook, Jeon Hyun Moo, Ma Dong Suk, Kim Go Eun, Kim Jong Min, Oh Eun Young, Song Ga In, Ahn Sung Gi, Stray Kids, BTOB, Jung Dong Won, Lee Se Young, EXID, Park Seo Joon, Lim Chang Jung, So Ji Seop, Sung Si Kyung, MONSTA X, Kim Jun Ho, Kim Shin Young, Jang Yoon Jung, Wi Ha Joon, Jay Park, Son Suk Gu, Jang Min Ho, Hong Jin Young, Kang Dong Won, Uhm Ji Won, Joy, Kim Young Kyung, Homies, ZICO, Nam Ji Hyun, Ryu Jun Yeol, NMIXX, Yook Sung Jae, Song Ji Hyo, fromis_9, Jessi, Kim Tae Ri, Lee Jong Won, Jannabi, Tak Jae Hoon, Hong Hyun Hee, Ji Chang Wook, Lee Ha Na, Kep1er, Go Kyung Pyo, Lee Seung Yoon, Kyung Seo, Kim Hee Jae, Lee Young Ji, Heo Jae, Park Hyo Shin, BE'O, Choi Ye Na, Jung So Min, Jung Chae Yeon, and Yeom Jung Ah.
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