Creator Lee Young Hyun said BLACKPINK and BTS made Hanbok internationally recognized.

On the August 15th episode of KBS 1TV's 'AM Plaza', content creator Lee Young Hyun appeared as a guest and shared her experience trying to raise awareness of Korean culture in celebration of National Liberation day of Korea. 

Lee Young Hyun shared that when she first started traveling in Hanbok, a Korean traditional dress, she was frequently asked if she was Chinese or Japanese and if she was wearing Kimono, which is a Japanese traditional dress. 

But she said that around 2019, many people actually recognized that she was wearing Hanbok. When she asked them back how they recognized Hanbok, they said they saw BLACKNPINK and BTS wearing Hanbok.