NewJeans’s debut album, ‘New Jeans,’ which went on pre-order on the 25th, recorded 444,000 pre-orders as of the 27th, which is the third day of pre-order. In particular, the 'New Jeans' bag merchandise is gaining explosive popularity with a unique composition of the PIN-UP BOOK decorated with members' photos, photo cards, and CDs in a circular bag and was sold out on the 26th.

New Jeans succeeded in winning the hearts of K-pop fans in a short time with high-quality music and content even though there was almost no pre-promotion as they boldly omitted the preparation stages of releasing teasers. On the third day of pre-order sales, the pre-order volume exceeded 440,000 copies, raising expectations for NewJeans to achieve the highest pre-order volume among K-pop girl groups that debuted this year.

NewJeans' debut album 'New Jeans' will be officially released on August 8.

NewJeans is a girl group launched by HYBE's sublabel ADOR. The team name contains the meaning of the aspiration to become a timeless icon like denim jeans, which can be found every day and never fades from trends. The name also encompasses the meaning of "New Genes."