NCT's Jaehyun has been named as the new ambassador for the luxury brand 'Prada'.

On June 19th, Jaehyun attended 'SS23 Prada Uomo Fashion Show' in Milan, Italy, as a representative of South Korea, successfully completing his first official event as the brand's ambassador. 

The brand's representative commented, "We could feel Jaehyun's influence through multiple collaborations in the past and he has a sophisticated and classy visual along with a distinct fashion style. So we named Jaehyun as an artist representing our brand."