On 26 May 2022, Wedgwood officially announced EXO's Lay as their new brand ambassador through their social media.

Wedgwood is an English, fine china, porcelain, and luxury accessories manufacturer, that was founded in 1759 by the potter and entrepreneur Josiah Wedgwood He is today remembered as the Father of English Potters.

 Besides Wedgwood, Lay has more than 20 global active endorsements like french luxury Jewelry brand Chaumet, luxury Swiss watch brand Hublot, and Italian luxury fashion house Valentino.