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Posted by Sophie-Ha Wednesday, March 16, 2022

K-pop fans say idol group's teaser release period lasts longer than the actual promotion period these days

AKP STAFF

Just before a comeback, artists always release teaser content to prepare for their fans so that they can expect new music to be released.

This is process is more prevalent in the K-pop industry as many idol artists release various teaser content a few weeks before their comeback promotions. The period in which the teaser content is released varies but that period has become longer in recent days.

K-pop fans have also taken notice of this as well and gathered to an online community to discuss that the idol teaser periods are lasting longer than their actual promotion period these days.

Some of the netizens wrote on Twitter: "These days, K-idols promotion period is shorter than the period when they release teasers. I can't get used to it," and "True, they release teasers for a month and then they promote for two weeks and then they do video calls for six months."

Other netizens commented, "They don't do that many music show performances anymore," "It's because there's not much income from music show appearances," "I do think it's futile that they release teasers for a month and only promote for two weeks when we've been waiting for the comeback for so long," "But I think they release more content than before," "Yeah, two weeks of music program promotions is too short," and "This is so true. They release teasers for a long time and only do short promotions."

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whatever101
whatever10111,646 pts Wednesday, March 16, 2022 15
Wednesday, March 16, 2022

wild how during Gen 2 idols would promote for well over a month compared to today.

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yesungturtle
yesungturtle1,107 pts Wednesday, March 16, 2022 3
Wednesday, March 16, 2022

That's what I noticed too. They perform for such short period of time on music shows and most of them don't even bother to sing live at least once.

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