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Posted by Susan-Han Friday, February 4, 2022

TV variety star brand value rankings for February

AKP STAFF

Here are the February brand value rankings for TV variety stars, based on big data analysis!

From January 5 through February 5, 2022, the Korea Institute of Corporate Reputation analyzed big data of 50 TV variety stars in areas ranging from consumer activity and media activity, to communication, community activity, etc. 

The top 10 TV variety stars for the month of February are, in order: Song Hae, Yoo Jae Suk, Lee Sang Min, Kim Jong Kook, Lee Seung Gi, Kang Ho Dong, Hong Hyun Hee, Kim Jong Min, Super Junior's Heechul, and HaHa

First, rising above Yoo Jae Suk this month is veteran TV host Song Hae, well-known by Koreans as the oldest currently promoting celebrity in the nation at age 94. Also a Korean War veteran, the MC has hosted the popularKBS1 program 'National Singing Contest' since 1988. In February, Song Hae earned a total of 2,792,923 points this month in brand value, clenching the #1 spot. Next, Yoo Jae Suk earned a total of 2,530,496 points for 2nd place, while Lee Sang Min came in 3rd with 1,806,142 points. 

Check out the Institute's full analysis results for TV variety stars in February, below. 

 

  1. Lee Sang Min
  2. Kim Jong Kook
  3. Yoo Jae Suk
5 6,527 Share 70% Upvoted
 
Ravania
Ravania355 pts Friday, February 4, 2022 0
Friday, February 4, 2022

Someone finally beats YJS at least once lol

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Procrastinating
Procrastinating3,499 pts Saturday, February 5, 2022 1
Saturday, February 5, 2022

So does anyone know what happened with Song Hae this month to make him rise in the chart so much? I feel like this article missed the main point somehow...

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