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Posted by Yaki-Jones Sunday, February 6, 2022

Jun Ji Hyun parts ways with the outdoor brand NEPA after 8 years of being the brand's face

AKP STAFF

Jun Ji Hyun parted ways with the outdoor brand NEPA after 8 years of being the brand's face. 

According to the reports on February 7th, NEPA did not renew contracts with Jun Ji Hyun this year. Jun Ji Hyun has been the face of the outdoor brand since 2013 so insiders are speculating this may be due to the unprofitability of Jun Ji Hyun's latest drama 'Jirisan'. 

Officially, NEPA stated, "Our exclusive modeling contract with Jun Ji Hyun has come to an end after 8 years. We have thoroughly discussed this earlier and we have now decided to part ways and support each other from afar."  

The brand promised to renew its clothing collection and revamp its brand image with a new model starting this S/S collection. 

  1. Jun Ji Hyun
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dmaynel123
dmaynel1231,343 pts Sunday, February 6, 2022 0
Sunday, February 6, 2022

No matter what you think of Jirisan, JJH looked good in it wearing outdoors clothing

7 (+7 / -0)
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maydude
maydude47 pts Monday, February 7, 2022 0
Monday, February 7, 2022

Welp, the characters in Jirisan were all dressed quite plainly, because of the drama's context. Even if the show was a hit, I doubt product placement will be much effective...

1 (+1 / -0)
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