On January 27 KST,'CHARLES & KEITH' released its Spring 2022 campaign fronted by the brand’s first-ever global brand ambassador, Krystal, and revealing this season’s fun, fresh styles in a dreamy, flower-filled wonderland.

Krystal marks her first activity as a global ambassador with the brand's 'Blooming Spring Collection Campaign,' which features flower motif sets. The Spring 2022 collection is an enticing evocation of a sun-drenched garden. Spritely colors and enthralling florals inspired by the season are captured against a pastel backdrop that allows the brand’s vibrant products to shine. (Shot by Yoon Jiyong in Seoul)

For the campaign, the starlet is whisked into an enchanted garden, where she channels cool-girl chic in monochrome outfits, paired with brightly colored bags or shoes that perfectly contrast her wardrobe and mirror her daily fashion sensibilities.

Krystal shared, “My favorite bag is the candy-hued Koa handbag — it has a very classic appeal in terms of shape and size, while the fresh green and orange tones inject a beautiful pop of color to any outfit. I'm also loving the '90s video game-inspired throwback with pixelated prints, I can see myself living in the floral print Alex tie-up sandals and garden style clogs the entire season."

Meanwhile, the Spring 2022 collection will be available in stores and online from mid-February.