According to official reports on January 4 KST, Krystal will be the first-ever global ambassador for the fast-fashion Singaporean brand 'Charles & Keith.'
Krystal's first activity as an ambassador will be the brand's 'Blooming Spring Collection Campaign,' which features aesthetic and exquisite colors under the flower motif to begin in the spring this year, next month. Krystal shared, "I am honored and proud to be Charles & Keith's first global ambassador." She added, "I'm grateful to see Charles & Keith, who have created a balanced collection between trendy and classical styles, through fashion for a long time."
Regarding the Blooming Spring Collection, she said, "Spring has a special meaning to me, and I feel like it's the perfect season for regeneration and positivity. It's the most perfect season to make a fresh start with Charles & Keith. I look forward to film a fairy-tale like atmosphere along with lively colors in the upcoming campaign shoot."